Reach a teen audience in Los Angeles


With a readership of 350,000, L.A. Youth is distributed in most Los Angeles area public and private middle schools and high schools.

Advertising deadlines for 2011 -2012

ISSUE Space commitment deadline Ad copy deadline Ad reaches readers
Sept. 2011 Aug. 12, 2011 Aug. 26, 2011 Sept. 14 – 20, 2011
Oct. 2011 Sept. 16, 2011 Sept. 30, 2011 Oct. 19 – 25, 2011
Nov.-Dec. 2011 Oct. 14, 2011 Oct. 28, 2011 Nov. 16 – 22, 2011
Jan.-Feb. 2012 Dec. 16, 2011 Jan. 6, 2012 Jan. 25 – 31, 2012
March-April 2012 Feb. 17, 2012 March 2, 2012 March 21 – 27, 2012
May-June 2012
 April 20, 2012 May 4, 2012 May 23 – 29, 2012

Rates


Options A. Full Page
(cost per ad)		 B. Half Page
(cost per ad)
 C. Quarter Page
(cost per ad)
One Time Placement $3,500 $1,750 $875
2x $3,150 $1,575 $788
3x $2,835 $1,418 $709
4x $2,552 $1,276 $638
5x $2,297 $1,148 $574


Four-color full page: $6,000

Four-color back page: $8,000

Specifications — Click here for AD grid

Full page: 10.25″ w x 10″ h

Half page (vertical): 5.5″ w x 9.5652″ h

Half page (horizontal): 10.25″ w x 4.625″ h

Quarter page: 5.5″ w x 4.625″ h

* Halftone screens must be 85 to 100 line screen and screen tints must be from 5 to 80 percent.

* Please submit files as .eps, .jpg, .tif or as Adobe Illustrator files.

* Digital art on CD or other electronic media unless otherwise agreed to.

* PostScript fonts only.

* L.A. Youth reserves the right to refuse publishing information about alcohol and tobacco products and other materials inappropriate for youth.

* Rates subject to change without notice.

Circulation information:

L.A. Youth goes to:
• 201 Public libraries (22% of circulation)
• 1,280 Teachers (76% of circulation) at 432 schools in 78 school districts
• 152 Other contacts (10% of circulation) in 136 group homes and non-profit organizations

Our readers are:
58 percent female, 42 percent male

Age
Education (grade level)
Ethnicity
21% 14 or younger
41% 15 to 16
38% 17 to 18
 1% 7th – 8th
28% 9th
17% 10th
26% 11th
28% 12th
67.7% Latino
9.9% Asian
9.6% Black
8.5% White
4.1% Other

Our readers’ habits:

• 39% share articles with friends
• 22% pass on L.A. Youth to five or more people
• More than 10% of our readers changed a habit after reading one or more articles in L.A. Youth
• 59% read most or all articles in the L.A. Youth
• 8% share articles with their parents

L.A. Youth readers want to read about:
• 56% How to get a job
• 41% Getting into college
• 56% Movie and music reviews

How our readers spend their time:
• 89% Surf the Web
• 71% percent “Like” to listen to Power 106 radio
• 54% Participate in religious activities
• 21% Have a job
• 20% Participate in club activities, Scouts, etc.

For More Information

To get information about our advertising deadlines or if you have other questions, call (323) 938-9194 or e-mail editor(at)layouth(dot)com.