Reach a teen audience in Los Angeles


With a readership of 350,000, L.A. Youth is distributed in most Los Angeles area public and private middle schools and high schools.

Advertising deadlines for 2009 -2010

  ISSUE  Space commitment deadline Ad copy deadline Ad reaches readers
Sept. 2009 Aug. 15, 2009 Aug. 29, 2009 Sept. 16 – 22, 2009
Oct. 2009 Sept. 19, 2009 Oct. 3, 2009 Oct. 21 – 27, 2009
Nov. – Dec. 2009 Oct. 17, 2009 Oct. 31, 2009 Nov. 18 – 24, 2009
Jan. – Feb. 2010 Dec. 19, 2009 Jan. 2, 2010 Jan. 20 – 26, 2010
March – April 2010 Feb. 13, 2010 Feb. 27, 2010 March 17 – 23, 2010
May – June 2010
 April 17, 2010 May 1, 2010 May 19 – 25, 2010

Rates


Options

A. Full Page

B. Half Page

C. Quarter Page

One Time Placement

$3,500

$1,750

$875

2x

$3,150

$1,575

$788

3x

$2,835

$1,418

$709

4x

$2,552

$1,276

$638

5x

$2,297

$1,148

$574


    Four-color full page: $6,000

    Four-color back page: $8,000

Specifications

    Full page: 10"w x 11"h

    Half page (vertical): 4.75"w x 10.5"h

    Half page (horizontal): 10"w x 5"h

    Quarter page: 4.75"w x 5"h

    * Halftone screens must be 85 to 100 line screen and screen tints must be from 5 to 80 percent.

    * Please submit files as .eps, .jpg, .tif or as Adobe Illustrator files.

    * Digital art on CD or other electronic media unless otherwise agreed to.

    * PostScript fonts only.

    * L.A. Youth reserves the right to refuse publishing information about alcohol and tobacco products and other materials inappropriate for youth.

    * Rates subject to change without notice.

Circulation information:

L.A. Youth goes to:
• 201 Public libraries (22% of circulation)
• 1,280 Teachers (76% of circulation) at 432 schools in 78 school districts
• 152 Other contacts (10% of circulation) in 136 group homes and non-profit organizations

Our readers are:
58 percent female, 42 percent male

Age
Education (grade level)
Ethnicity
21% 14 or younger
41% 15 to 16
38% 17 to 18

1% 7th – 8th
28% 9th
17% 10th
26% 11th
28% 12th
67.7% Latino
9.9% Asian
9.6% Black
8.5% White
4.1% Other

Our readers’ habits:

• 39% share articles with friends
• 22% pass on L.A. Youth to five or more people
• More than 10% of our readers changed a habit after reading one or more articles in L.A. Youth
• 59% read most or all articles in the L.A. Youth
• 8% share articles with their parents

L.A. Youth readers want to read about:
• 56% How to get a job
• 41% Getting into college
• 56% Movie and music reviews

How our readers spend their time:
• 89% Surf the Web
• 71% percent "Like" to listen to Power 106 radio
• 54% Participate in religious activities
• 21% Have a job
• 20% Participate in club activities, Scouts, etc.

For More Information

To get information about our advertising deadlines or if you have other questions, call (323) 938-9194 or e-mail editor(at)layouth(dot)com.